Au Bon Marché / Mardi 19 Fevrier. 1929.

René Vincent

Au Bon Marché / Mardi 19 Fevrier. 1929.

$6,000.00

132 x 90 in./335.3 x 228.6 cm
Imp. Duval & Bedos, Paris

“The world of this artist—Jean Cocteau recalled him as ‘the most refined man I ever met’—was one of car races, fashionable watering holes, casinos and elegant automobile shows. He designed a great number of posters for the department store, Au Bon Marché, and for many other diverse products. To convey his message René Vincent used smiling faces, small children, elegant or athletic people who projected a love of life which, between the wars, was the hallmark of a particular segment of the French people. Color, form, composition—everything is imbued with with a sense of carefree cheerfulness” (Weill). Seeing as he wasn’t precisely one to indulge in historical allegory, one has to assume that this couple is just about to head out to a fancy costume ball. And Bon Marché has everything one could possibly want to make the night a memorable one: gloves, perfume, flowers, lace, and fantasy hosiery. Hubba-hubba! This is a six-sheet poster.

Related products

Quick shop

Sold out

Leonetto Cappiello

Pygmalion. 1911.

Sold out

jEmail us about this product

v
Leonetto Cappiello

Pygmalion. 1911.

$8,000.00

Sold out

143 x 88 in./363.2 x 223.5 cm
Imp. P. Vercasson, Paris

Cappiello created two designs for the Pygmalion department store; for his summer fashions design, see Cappiello/Rennert, 187. “In numerous instances, Cappiello created designs for commercial products in which his penchant for exuberance and exaggeration remains quiescent. What we get instead of extravagance are commercial images executed in fine style with the quiet competence of a talented artist. These two large, 4-sheet posters... [typify] this approach. The carefully arranged scenes could easily stand alone as pieces of fine art; note how they create an aura of refinement and gentility without ostentation. Where is the exuberant, outrageous, capricious Cappiello that we know and love? He’s still there, but in these designs he shows his quiet side: the artist who may easily have chosen a less volatile professional career, a skilled posterist who knows when excess would be inappropriate or unnecessary” (Cappiello/Rennert, p. 134). This four-sheet poster is the only known copy.
Visit product page →
Quick shop

Sold out

Hervé Morvan

Perrier / Pschitt. ca. 1950.

Sold out

jEmail us about this product

v
Hervé Morvan

Perrier / Pschitt. ca. 1950.

$2,000.00

Sold out

59 x 117 in./149.8 x 297.2 cm
Imp. de la Vasselais, Paris

Many of Morvan’s more than 800 posters were for films, but his broad colors and incisive wit are displayed to best advantage in his product posters, as is the case here. The bike racer mounted in this three-sheet poster takes a break from the rigors of competition, allowing himself a moment of refreshment. Although it appears as if he hasn’t even taken a sip, the mere act of hearing the trademark “pschitt” and seeing the effervescent dance of Perrier sparkling water is enough to brighten his face, as well as the air surrounding the bottle.
Visit product page →
Quick shop

Francisco Tamagno

Pygmalion.

$4,400.00

jEmail us about this product

v
Francisco Tamagno

Pygmalion.

$4,400.00

120 1/4 x 90 1/8 in./305 x 229 cm

Imp. B. Sirven, Toulouse

For the Parisian department store, Tamagno conjures a lovely autumnal scene with the day’s open automobiles, vibrant chrysanthemums, and the season’s weather-appropriate fashions.

Visit product page →
Quick shop

Gustave-Henri Jossot

Saupiquet Sardines. 1897.

$2,800.00

jEmail us about this product

v
Gustave-Henri Jossot

Saupiquet Sardines. 1897.

$2,800.00

230 1/2 x 95 1/4 in./585.5 x 242 cm

Affiches Camis, Paris

When L’Estampe et l’Affiche asked Jossot about his approach to creating Saupiquet Sardines, he explained: “The poster on the wall must howl, it has to force itself on the glance of the passer-by. I have to say without self-conceit that I have done an immense advertisement for the house of Saupiquet, doing as much with my noisy colors as with my grotesque drawing pushed almost to the monstrous” (Célébrités, p. 202). Curiously he didn’t speak about the celebrities he represented in the rather unflattering process of eating their sardines straight from the can with their hands. This illustrious panel includes—from left to right—Sidi-Ali Bey (notorious politico Doctor Grenier after his conversion to Islam), Yvette Guilbert, journalist and politician Henri Rochefort, Sarah Bernhardt, and Aristide Bruant. And as Jossot said, this poster is indeed immense, measuring six sheets and 19 feet wide.

Visit product page →