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Bigger is Better

Bigger is Better

  • Chocolat Klaus. 1903.
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    Leonetto Cappiello

    Chocolat Klaus. 1903.

    $20,000.00

    79 x 149 in./200.6 x 378.5 cm
    Imp. P. Vercasson, Paris

    “It is with this poster... that Cappiello firmly established himself as the master of the modern poster—if not modern advertising itself. He begins to slowly distance himself from caricature, not only in preoccupation but also in its form. With a newfound flamboyance of style and imagination, the artist pursued the posterist’s goal with a clarity and purpose that was to set him apart from all his colleagues. With this poster, Cappiello declared a new freedom from the restrictions and limitations of the previous realist and idealized realist renderings” (Cappiello/Rennert, p. 66). This image of a green lady riding a red horse was so jarring to the public eye that few could forget it; therefore, the company chose to continue using it as its permanent logo from then on. This is a three-sheet poster.

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  • Contratto. 1922.
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    Leonetto Cappiello

    Contratto. 1922.

    $5,500.00

    76 x 106 in./193 x 269.2 cm
    Imp. Devambez, Torino

    In one of Cappiello’s most instantly recognizable designs, we are presented with a whimsically dressed lady offering up an oversized glass of Contratto champagne that overflows with effervescent foam. This is the largest, four-sheet version of all known formats.

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  • Au Bon Marché / Mardi 19 Fevrier. 1929.
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    René Vincent

    Au Bon Marché / Mardi 19 Fevrier. 1929.

    $6,000.00

    132 x 90 in./335.3 x 228.6 cm
    Imp. Duval & Bedos, Paris

    “The world of this artist—Jean Cocteau recalled him as ‘the most refined man I ever met’—was one of car races, fashionable watering holes, casinos and elegant automobile shows. He designed a great number of posters for the department store, Au Bon Marché, and for many other diverse products. To convey his message René Vincent used smiling faces, small children, elegant or athletic people who projected a love of life which, between the wars, was the hallmark of a particular segment of the French people. Color, form, composition—everything is imbued with with a sense of carefree cheerfulness” (Weill). Seeing as he wasn’t precisely one to indulge in historical allegory, one has to assume that this couple is just about to head out to a fancy costume ball. And Bon Marché has everything one could possibly want to make the night a memorable one: gloves, perfume, flowers, lace, and fantasy hosiery. Hubba-hubba! This is a six-sheet poster.

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  • Au Bon Marché. 1923.
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    René Vincent

    Au Bon Marché. 1923.

    $9,000.00

    136 x 90 in./345.4 x 228.6 cm
    imp. Duval et Bedos, Paris

    The fabulous fashionista seems to exclaim, “Get a load of me!” to her young attendants. It’s the romance of shopping that Vincent sells more strongly than any other component—a theme that comes across loud and clear, especially in this largest six-sheet variant.

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