In Israel, the land where David sang on his harp, Reisinger's abstraction of the instrument being played is another example of his ability to distill an idea to abstraction without losing any meaning. Dan Reisinger is Israel's top graphic artist. He established his own design studio in Tel Aviv in 1961 and began a prolific career as a poster artist and painter. In step with his country's dynamic development, Reisinger's design activities have expanded to include corporate entities, packaging, sign systems, supergraphics, exhibition and environmental design.
In keeping with its aims of supporting and fostering the appreciation of contemporary graphics while celebrating the lithographic traditions from which these designs sprung, Poster Auctions International commissioned a series of original poster designs to commemorate their twice-yealy sales from 1992 through 1997, at which point economic realities prevailed over artistic sentiments. The participating graphic artists comprise a who's who of the world's most-distinguished posterists, and each poster is a limited-edition of 200 numbered copies-all hand-signed-on special stock. Note that the design was also printed in an edition on regular stock to be pasted on the walls of Manhattan prior to each sale. The fact that these posters were papered over or torn down only days after they went up is another reason why these are so rare. In creating the poster for PAI's 18th auction, Israel's premiere graphic artist makes extensive use of the 18th letter of the Hebrew alphabet (chai) to form the image of a tree of life. In Hebrew, the letter symbolizes life and good luck.
A majority of Americans have either read about or seen the televised carnage in Darfur. Posters Please was looking for an opportunity to contribute to the alleviation of the suffering of the people in that region. To that end, we have commissioned a poster by one of the world’s most illustrious graphic artists, Dan Reisinger to help spread the word of the humaitarian aid so desperately needed in that region. 200 copies of the poster were printed in Israel. This design is a gift from the artist. Dan’s poster asks, “Who Cares?” The answer must be: “We all do.” This is a limited-edition poster.
We hope that you will help us to make a difference—-it’s a small step, but one that we should all take.