Since the early Twentieth Century, posters have heralded the Olympic Games, whetting our appetite and shaping our expectations of the event that is to come. With their broad popular appeal and ability to project eye-catching and memorable imagery, posters have offered an ideal means of communications for the Games. This book sets the posters in the context of the Olympic Games that they announce and celebrate, including memorable images for Berlin 1936, London 1948, Barcelona 1992 and Sydney 2000. This 144-page book published by V & A Publishing, London, features 148 color illustrations of not only offial posters for both Olympic and Winter Olympic Games, but also posters for some early, alternative or cancelled games, as well as related ephemera and contextual photographs. Viewed together, the posters in this book create a rich pictorial narrative, capturing the distinctive characteristics of former games and the essence of their times.
This poster features Amik, the mascot of the 1976 Summer Olympics. "In the Algonquin language, amik means "beaver." A national competition was held to name it. The beaver or "amik" was chosen as mascot because it is an animal strongly associated with Canada, the country where the games were held. The beaver also represents hard work." - Wikipedia