This poster features Amik, the mascot of the 1976 Summer Olympics. "In the Algonquin language, amik means "beaver." A national competition was held to name it. The beaver or "amik" was chosen as mascot because it is an animal strongly associated with Canada, the country where the games were held. The beaver also represents hard work." - Wikipedia
"One might expect this to pop up as an example of controversial work: the image, meant to appeal to the nation’s youth, zooms in on a jean jacket pinned with a number of buttons, including one bearing a marijuana leaf icon. But in Canada’s original Trudeau epoch, no one batted an eye, says Bellmare." Azure Magazine
Produced by the Container Corps of America, this poster is part of a series dedicated to the Great Ideas of Western/Eastern Man. In this particular image, the Surrealist artist Magritte illustrates George Santayana's great truth in The Life of Reason: "Those who cannot remember the past are condemned to repeat it."