Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Pinterest Icon translation missing: en.general.icons.tumblr Icon Twitter Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

Gustave-Henri Jossot

  • Saupiquet Sardines. 1897.
    Quick shop

    Gustave-Henri Jossot

    Saupiquet Sardines. 1897.


    230 1/2 x 95 1/4 in./585.5 x 242 cm
    Affiches Camis, Paris
    When L’Estampe et l’Affiche asked Jossot about his approach to creating Saupiquet Sardines, he explained: “The poster on the wall must howl, it has to force itself on the glance of the passer-by. I have to say without self-conceit that I have done an immense advertisement for the house of Saupiquet, doing as much with my noisy colors as with my grotesque drawing pushed almost to the monstrous” (Célébrités, p. 202). Curiously he didn’t speak about the celebrities he represented in the rather unflattering process of eating their sardines straight from the can with their hands. This illustrious panel includes—from left to right—Sidi-Ali Bey (notorious politico Doctor Grenier after his conversion to Islam), Yvette Guilbert, journalist and politician Henri Rochefort, Sarah Bernhardt, and Aristide Bruant. And as Jossot said, this poster is indeed immense, measuring six sheets and 19 feet wide.
    Visit product page