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Hervé Morvan

  • Perrier / Pschitt. ca. 1950.
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    Hervé Morvan

    Perrier / Pschitt. ca. 1950.


    Sold out

    59 x 117 in./149.8 x 297.2 cm
    Imp. de la Vasselais, Paris

    Many of Morvan’s more than 800 posters were for films, but his broad colors and incisive wit are displayed to best advantage in his product posters, as is the case here. The bike racer mounted in this three-sheet poster takes a break from the rigors of competition, allowing himself a moment of refreshment. Although it appears as if he hasn’t even taken a sip, the mere act of hearing the trademark “pschitt” and seeing the effervescent dance of Perrier sparkling water is enough to brighten his face, as well as the air surrounding the bottle.

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