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Marcello Nizzoli

  • Campari. 1926.
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    Marcello Nizzoli

    Campari. 1926.


    77 x 108 in./195.6 x 274.3 cm
    Davide Campari & C., Milano

    If Nizzoli’s design for Cordial Campari (see PAI-LXXVIII, 400) references elements of Expressionism, this composition for Bitter Campari calls to mind Cubism. As the table is raked forward and down, the bottles and glass manage to stay upright, lunging toward the viewer in gravity-defying space. While the product stands sturdily off to the left, an apéritif glass gets a magically handsfree splash of soda water, creating the brand’s signature cocktail. It is one of the rarest and most brilliant Art Deco designs ever created. This is the largest, four-sheet format.

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