132 x 90 in./335.3 x 228.6 cm
Imp. Duval & Bedos, Paris
“The world of this artist—Jean Cocteau recalled him as ‘the most refined man I ever met’—was one of car races, fashionable watering holes, casinos and elegant automobile shows. He designed a great number of posters for the department store, Au Bon Marché, and for many other diverse products. To convey his message René Vincent used smiling faces, small children, elegant or athletic people who projected a love of life which, between the wars, was the hallmark of a particular segment of the French people. Color, form, composition—everything is imbued with with a sense of carefree cheerfulness” (Weill). Seeing as he wasn’t precisely one to indulge in historical allegory, one has to assume that this couple is just about to head out to a fancy costume ball. And Bon Marché has everything one could possibly want to make the night a memorable one: gloves, perfume, flowers, lace, and fantasy hosiery. Hubba-hubba! This is a six-sheet poster.
