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Auguste Roedel

Chocolat Menier

$1,800.00

Auguste Roedel

Chocolat Menier

$1,800.00

Year: ca. 1898

Size: 35 3/4 x 49 1/2 in./90.7 x 125.7 cm

Condition: A / FRAMED

In 1892, Firmin Bouisset introduced a young schoolgirl into Menier’s chocolate advertising (see PAI-LX, 113) and it became one of the most popular poster characters of the period—so much so that even when other artists were used, the company insisted on using the girl. Obligingly, Roedel came up with a particularly winsome charmer in a polka-dot dress toting an oversized bar of chocolate. Roedel was a caricaturist, illustrator, watercolorist, and lithographer; he aligned himself in Paris with a group of Montmartre artists such as Willette, Léandre, and Caran d’Ache, supplied drawings for Le Courrier Français, and produced posters, mostly for the local cabarets and theatres.