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RENÉ VINCENT

Ford. ca. 1928.

$4,000.00

RENÉ VINCENT

Ford. ca. 1928.

$4,000.00

Year: 1928

Size: 44 1/4 x 60 1/8 in./120.5 x 152.7 cm

Condition: A- / Slight tears at top and bottom edge.

René Vincent virtually invented auto advertising for the moneyed elite, with an elegant and precise line extending from the machinery to the women he drew. In this ad, as in so many since, we can see the wealthy couple leading the children to the back seats in the new family sedan. "See all Ford agents for the latest Ford creation: new line, elegance and indisputable chic, refined comfort, and mechanical improvements for all models." The bright burst of golden leaves, matching the wife's coat, supplants an exhaust plume with clever placement. Together with the Racing Green of the car, it's as a superb visual shorthand for "top-down fun from Spring to Fall." Strikingly, this French advertisement doesn't name the car: we suspect it's the 1928 Model A Convertible.