29 3/8 x 45 1/2 in./74.5 x 115.6 cm
One of the most celebrated series of posters from the 1960s was a creation of the Doyle Dane Bernbach agency. Under its art director Howard Zieff, a dozen images of decidedly non-Jewish characters delighted in the ‘real Jewish rye’ baked by Levy’s. These posters appeared on their delivery trucks and in the New York subways. The first and rarest image from this series.