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Jules Abel Faivre

Automobile Club de France

$4,200.00

Jules Abel Faivre

Automobile Club de France

$4,200.00

Year: 1904

Condition: B/ Slight stains and tears, largely at edges and seam.

Pictured in front of the Grand Palais, a young lady in ermine is chaperoned on a wintertime drive to the Automobile Club of France's 1904 exhibition, with her dog perched expectantly on the dashboard. While many promotions for the early auto industry feature the woman in the passenger seat – presumably a luxurious departure from the self-powered bicycle craze of the preceding decade – virtually all place a husband, or gentleman caller, in the driver's seat. This poster is highly unusual for designating the woman as independently wealthy, with a chauffeur rather than a husband at the wheel. It would be another few years before women were depicted as fully capable drivers in the Age of the Auto.