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LEONETTO CAPPIELLO

Bitter Campari

$5,500.00

LEONETTO CAPPIELLO

Bitter Campari

$5,500.00

Year: 1921

Size: 27 x 38 1/2 inches

Condition: A

“Cappiello, steeped in theatrical tradition from his years as a stage caricaturist, often chose pierrots, harlequins, or clowns to represent various products. Here, in one of his most inspired designs, the clown embodies the spirit of the orange peel, a zesty ingredient in [Bitter Campari]. This image has become one of the classics of poster design, effortlessly combining the element of surprise with the essence of the product” (Cappiello/Rennert, p. 214). This is the smaller, one-sheet format version of the poster.