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Rennert's Gallery

Celtique

$3,000.00

Rennert's Gallery

Celtique

$3,000.00

Year: 1934

Size: 38 5/8 x 59 in.

Condition: A-/ Slight tears in margins.

“Eight years after the poster for Golden Club cigarettes, this publicity for Celtique played around with the realistic rendering of the object and the monumental scale of the cigarette pack but, by tilting the package towards us, it’s an invitation to grab the offered cigarette that establishes the relationship between the advertisement and the passerby. The faux wood of the surface upon which the package is positioned adds to the familiar character of a cigarette that’s not associated with luxury but rather with the day-to-day” (Cassandre/BN, p. 100). This is the medium format, one-sheet version of the poster. *