Artist: A. M. CASSANDRE (Adolphe Mouron, 1901-1968)
Size: 24 1/4 x 39 1/4 in./61.7 x 99.6 cm
Printer: Imp. L Danel, Lille
Reference: Ref: Mouron, pl. 16; Brown & Reinhold, 44, pl. 18; Cassandre/Suntory, 52; Moderno Francés, p. 167; Crouse/Deco, p. 256; PAI-LXXIV, 248
Chemin de Fer du Nord. 1929.
Seldom seen, this Cassandre should be considered a masterpiece of Modern design. Advertising the French Northern Railway from Paris to the English Channel, it's an exemplification of its own expression: meaning is conferred here swiftly, and with great elegance. The compass points, conflating with the speed lines of the train, the oblique angle of true North, the convergence point of the rails, all create dramatic, unusual geometries for a perfect symphonic whole. Note that the southeast compass point directs a beam of light directly onto the word "confort": a trick that Cassandre would deploy, three years later, for his world-famous Pathé (illuminating "electrique," 1932, PAI-LXXI, 279). This is the smaller format of the poster.