Size: 35 1/4 x 50 1/4 in./89.3 x 127.6 cm
Printer: Sauberlin & Pfeiffer, Vevey
Reference: Ref: Crouse/Deco, p. 214; Weill/Art Deco, p. 35
Key Words: Tobacco; Art Deco
CIgarettes Sato. 1933.
"In Japanese, sato literally means 'home,' or 'village'... It seems plausible that the unidentified artist may have been familiar with the word, since he created his poster with swank Art Deco Orientalism. The cool tones and exacting geometry of the background contrast wonderfully with the contours of the statuesque bust, itself an almost feline vision of pleasurable addiction. The airbrushed tendril of curlicued smoke pairs nicely with the smoker's flowing peroxide-blonde hair... 'Aret' in 'cigarettes' is differentiated from the rest of the word by dropping out in white. A French-speaking viewer would recognize 'aret' as a homophone for the French word for 'stop'" (Crouse/Deco, p. 214).