55 1/4 x 86 in./140.4 x 218.5 cm
Imp. Devambez, Paris
“L’Avenir was a newspaper started in February, 1918, while the First World War still raged on, under the name Oui. When it was all over, in November of that year, it was decided that the paper, which was launched as a competitor for the ever-popular Figaro, would take on the name L’Avenir de Paris at the start of 1919. The poster shows Marianne, symbolizing France, revealing a sunny future for the paper—as well as for the country now freed from the burdens of war. The paper lasted until 1936; peace only three years more” (Cappiello/Rennert, p. 192).