79 x 135 in./200.6 x 342.9 cm
Imp. P. Vercasson, Paris
Beginning publication in 1897, Le Cri de Paris was a satirical weekly put out by Louis-Alfred Natanson, who was also the co-director of La Revue Blanche. Between August of 1898 and June of 1902, Cappiello contributed numerous front and back covers, as well as this poster, “with caricaturistic portraits of cloaked and masked figures at a ball, no doubt whispering the latest news and gossip that they’ve just picked up from Le Cri. In his 1903 publicity flyer, Vercasson cited the testimonial of the paper’s editor, Marilhet: ‘Cappiello’s poster that you executed for us has resulted in numerous compliments, and from an advertising point of view, the poster produced all the results I could have wished for’” (Cappiello/Rennert, p. 44). This is a three-sheet poster.