LEONETTO CAPPIELLO

Year: 1921

Size: 77 3/8 x 107 in./196.5 x 271.8 cm

Condition: A.

"Campari comes in two versions, the red Bitter and the white Cordial; here is Cappiello's graphic solution to promoting separate yet equal cocktail refreshments" (Cappiello/Rennert, p.215). 

Year: 1903

Size: 38 7/8 x 52 1/8 inches

Condition: A- / slight tears at edges

An experiment in color: from "rubaudo," Cappiello sets the scene in nothing but tones of red and splashes of white, creating a vibrant, homey warmth that is radiant but not overpowering. The scene, though, is empowering: these charcoal briquettes are so easy to light, the lady of the house will do it herself—to the surprise of the attendant maid.

Year: 1903

Size: 38 7/8 x 52 1/8 in./98.7 x 132.3 cm

Condition: A- / slight tears at edges

An experiment in color: from "rubaudo," Cappiello sets the scene in nothing but tones of red and splashes of white, creating a vibrant, homey warmth that is radiant but not overpowering. The scene, though, is empowering: these charcoal briquettes are so easy to light, the lady of the house will do it herself—to the surprise of the attendant maid.

Year: 1933

Size: 46 3/4 x 62 1/2 inches

Condition: A-/ Unobtrusive folds

"What better setting for the Graf tartinette than one that suggests a marionette theater? Childlike, appealing, and perfectly suited to miniature treats" (Cappiello/Rennert, p. 311). Rare!

Year: 1912

Size: 63 x 45 1/2 in./160 x 115.5 cm

Condition: A.

Although the slogan reads "I only smoke Nil", Nil isn't actually a cigarette, but rather a brand of cigarette rolling paper. Nil claimed to be as "tough as an elephant's hide," which is how the company's spokespachyderm came to be. So this was an easy marriage between product and posturist, seeing as the elephant was a favorite Cappiello attention-getter. The Joseph Bardou company introduced Nil to the public in 1887. 

Year: ca. 1934

Size: 15 3/8 x 24 1/4 inches

Condition: B/ Slight creases.

Knorr is, to this day, one of the largest German companies that produce bouillon cubes, soup mix, and similar products. "Cappiello skillfully demonstrates that from a packet of Knorr condensed soup you can prepare a minimum of three bowls—perhaps even four—all for 15 pfennigs. It's not clear if the initials 'DS' at bottom left refer to Damour or some other agency" (Cappiello/Rennert, p. 319).

Year: 1904

Size: 10 1/4 x 13 inches. Hardcover.

Text: French.

This volume was published by Lefèvre-Utile and Octave Beauchamp in Paris and distributed by G. de Malherbe; it contains portraits, biographies, signed testimonials, and some of Cappiello’s finest caricatures of contemporary celebrities. You might be asking yourself just what do Sarah Bernhardt, Anatole France, Réjane, Granier, Massenet, Bartholdi, and the Queen of Madagascar have in common? The answer is quite simple: they all love Lefèvre-Utile biscuits, of course.

Year: 1906

Size: 47 x 63 inches

Condition: A

Cherry-flavored with a hint of quinine, Maurin’s apéritif was only recently reintroduced to French and international markets—more than a century after fading into obscurity the year this poster was printed. Referencing the infamous green fairy imagery commonly associated with absinthe, this green devil is one of Cappiello’s most famous characters. This is the smaller, one-sheet version of the poster.